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Case study Food media

Spoiled to Perfection: a four-season web series with 509k views

  • 509kviews across 4 seasons
  • 20,487food-preservation fans in the community
  • 5 yearsone production team, working together

The story

Spoiled to Perfection is a web series and blog for all things fermented, pickled and more. It started with a small idea and grew into a recognized brand that sponsors food festivals, and quickly became a resource for pickling fans all over the nation. The web series has 4 seasons, including cooking segments, interviews with industry leaders and animated educational segments.

The challenge

  • Learn the potential of various social media channels, with an emphasis on video, in preparation for new brand launches.
  • Establish Bubbies as a thought leader in the trends of food preservation and fermentation.

What we did

  • Create an online web series, sponsored by Bubbies.
  • Launch a corresponding social media presence and promote the video content to create a fan base.
  • Build a video production team dedicated to creating content for Katalina Holding Company.
Spoiled To Perfection Crew
Spoiled To Perfection Website
Spoiled To Perfection Instagram Gallery

Results Across 4 seasons

What it achieved

  • 509k views

    across the 4 seasons of the web series

  • A team with 5 years together

    a collaborative content production team responsible for the majority of the video content created for Katalina Holding Company’s brands

  • 20,487 fans

    a social media community of food-preservation fans

Services in this work

Web

  • Website development
  • E-commerce
  • Unusual concepts
  • Writing and blogs

Search

  • Media buying and pay-per-click
  • Search engine optimization
  • New brand introduction
  • Content development

Social

  • Content and recipe creation (writing, testing, photography, video)
  • Email marketing
  • Promotions
  • Surveys
  • Events

Let’s talk

Thinking about video for your brand?

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What happens next

  1. We get back to you within one business day to set a time.
  2. We talk by phone or video, at the time that suits you.

What can we help with?

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We’ll get back to you within one business day to set a time. In a hurry? Call 707.585.2088.